.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to getting billions in equity capital annually, have increased nearly $360 thousand until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That lag is because of market saturation, improved regulatory pressures, and economic uncertainties.ADWEEK spoke with five VCs who continue to invest in adtech firms, even with these challenges, about what they are actually looking for and what they stay away from. Probably unsurprisingly, these real estate investors are targeting opportunities in privacy-focused technologies and industry-specific locations such as hooked up TV.